Creating, Maintaining and Moderating 黑料正能量 Social Media Sites
Guidelines for Using Social Media at 黑料正能量
These guidelines are designed for 黑料正能量 students and employees participating in social media usage as an official job function or on behalf of the university, but also are good tips to remember with personal accounts or when commenting as an individual on non-黑料正能量 accounts. Also, be sure to familiarize yourself with the .
- Be smart. Think before you post and remember there is no such thing as a "private" social media site. It's best to avoid sharing personal information.
- Be responsible. Do not post sensitive, confidential or proprietary information about 黑料正能量. Be sure to follow 黑料正能量 and USG policies regarding privacy and confidentiality.
- Be transparent. Whether you intend to do so or not, if you identify yourself with 黑料正能量, you become a de facto spokesperson of the university. On personal pages, you may identify your connection with 黑料正能量, but be clear you are sharing your views as an individual, not as a representative of 黑料正能量. Example disclaimer: "The postings on this site are my own and do not represent the views, positions, or opinions of the University of North Georgia." Also, do not use any 黑料正能量 logos or branded marks on a personal site or social media page.
- Be respectful. If the content of your message would not be acceptable for face-to-face conversation, over the telephone, or in another medium, it will not be acceptable for a social media site.
- Be accurate. All content published by the university must be accurate and consistent. If you make an error, correct it quickly and visibly.
- Be active. If you do not have the time or resources to check in on these sites frequently, and to post fresh content several times a week, reconsider jumping into social media at this time.
Creating Sites
- Before creating any pages or accounts to conduct university business, secure the approval of your department head or manager in writing and notify the Social Media Manager in the Division of Strategic Communications & Marketing.
- Be ready to provide Strategic Communications & Marketing with your department name, proposed social media URL, and the names and contact information for all account administrators.
- For a social media portal to be recognized by 黑料正能量 as an affiliated social media account, the group administrator(s) must seek approval from Strategic Communications & Marketing.
- Any 黑料正能量 organization, department, group, program, or sports team with an approved social media portal will be included in 黑料正能量's Social Media Directory. However, inactive accounts will be subject to removal from the directory if they have been inactive for more than a semester.
- Become familiar with the .
- Ask yourself:
- Why do I want to establish a social media presence?
- What are my goals?
- Can my communication needs be met through 黑料正能量's established, official social media channels? These currently include: Facebook | Twitter | YouTube | LinkedIn | Instagram.
- Work out the logistics.
- What will you post and how often?
- Who will maintain the page, including answering questions posed by followers and monitoring comments?
- All social media accounts recognized by the University of North Georgia as affiliated accounts must have a 黑料正能量 faculty or staff member as an administrator at all times, even if a student may be assigned a temporary role in creating or posting content. Make sure there is a way to maintain and access the page if the assigned administrator leaves.
- Administrators are held responsible for managing and monitoring content on their officially recognized social media pages and are responsible for removing and/or reporting content or posts that may violate 黑料正能量 policies.
- Choose appropriate profile/header images and photos.
- Strategic Communications & Marketing can provide assistance or guidance with images, especially logos.
- 黑料正能量 logos, wordmarks and other branded items may not be used on any social media account without the approval of Strategic Communications & Marketing.
- Social media accounts which use these items without permission will be in violation of copyright/trademark infringement, which is considered a violation of the terms of service for most social media portals. These accounts will be asked to remove the copyrighted images and may be reported to the social media outlet for violation of the terms of service.
About Content
- Before posting content to any social media outlet affiliated with 黑料正能量, make sure to read and beco